Corporate profile film · 2025 Groupe Kertrucks

ClientGroupe Kertrucks

ServiceCompany profile film

IndustryTransport · Logistics

DistributionInternal event · Web

The project

One group, one story

The context

Since 2006, Groupe Kertrucks has become a major player in commercial vehicles in western France: sales, maintenance and service engineering. More than 1,000 employees across 66 sites.

The brief was clear: avoid the standard corporate film in favor of an artistic, immersive piece with no voice-over, able to convey the group’s identity through image and sound.

The challenge

Distribution, rental, maintenance, hydraulics, training: the group brings together many entities. The risk was a film that was too dense, a catalog.

The task was to find a thread that ties these activities together, understand the values the subsidiaries share, and simplify to make the group readable.

The result

A distinctive film, between music video, commercial and intimate documentary, that breaks away from corporate-film conventions and reflects the group’s DNA. Delivered on time for its screening at an internal event.

Kertrucks team in training around a truck tractor — 01:40Training, from the workshop floor to the classroom: the people who make the group.

Pre-production

Before the shoot, the preparation

The brief: spotlight the group’s subsidiaries and give them a shared identity, through a video that tells its DNA.

The synopsis: a truck driver crosses different landscapes, at ease, because the group takes care of his entire working tool. In parallel, employees at the subsidiaries maintain and upgrade his truck. Sound builds two worlds, the road and the workshop, linked by audio transitions.

Everything was prepared in advance on a board shared with the client: script, shot-by-shot breakdown, moodboard, locations and gear.

8sequences written

23shots planned

90 sof film

3formats: landscape, portrait, square

Director’s statement

Move away from the corporate-video cliché to create a real advertising tool, where every shot showcases the employees.

Modern
Authentic
Aesthetic
No voice-over

Shot breakdown

Eight sequences, one thread

01 · Ext. day, the countrysideThe truck crosses the countryside, filmed by drone.
02 · Int. day, the cabClose-ups on the driver’s hands at the wheel.
03 · Ext. day, from the skyThe truck from directly overhead, linked with a match cut.
04 · Ext. day, the roadThe logo, then the wheel, which makes the transition to the workshop.
05 · Int. day, the mechanical workshopFrom the wheel on the road to the wheel in the workshop; the mechanics on a snorricam.
06 · Int. day, tire retreadingThe employees and the tire retreading machines.
07 · Ext. day, back on the roadThe dashboard, the mirror, the truck sets off again.
08 · Int. day, paint and mechanicsA painter and his spray gun, a cut to a wrench, then the road.

Truck on a coastal road, drone view — Seq. 01The road, filmed by drone.

Driver climbing into the cab of a Renault Trucks truck — Seq. 02The cab, the driver.

Mechanic working on a bus in the workshop — Seq. 05The workshop, the mechanics.

Truck tire retreading machines — Seq. 06Retreading: the machines filmed like sculptures, in close-up and in motion.

Art direction

No voice-over, the image tells the story

Coming from music videos, I looked to visual references with a strong identity, such as the work of director Alessandro Pacciani, known for its sonic and rhythmic power.

The absence of voice-over guided the entire art direction: every shot had to be expressive enough to carry the story on its own, with meaning and impact.

Backlit truck workshop, silhouette of a technician — 01:22Backlight and natural light: the workshop filmed like a set.

Welder with his welding mask — 01:32Every shot has to tell the story alone, without a word.

Making of

From shoot to color grade

The shoot

Several shooting days on a very tight production schedule. A precise shot list made it possible to set up lighting and camera quickly at each site.

A crew of just two, to stay mobile and responsive. No location scouting was possible beforehand: the sites were far apart and pre-production was very short.

Post-production

The edit was built on the shot list, with particular attention to transitions, movement within the frame and emotional progression.

Custom sound work with a composer and sound designer: every rhythmic build, every silence sharpens how the images read. Color grading, handled by a professional colorist, gives the film its visual unity, enhanced with a few VFX and motion design elements.