The project
A region, and a reason to live there
Fougères Agglomération brings together 28 towns and more than 56,000 residents, at the gateway to Brittany. The goal: refresh the region’s image and make a younger population want to move there.
The filmA destination film built around unusual places and activities: drone and FPV footage, local life, natural and urban spaces, all carried by detailed sound design.
The resultPress coverage and very positive feedback. The film was shown in cinemas, on the region’s website and on social media.
Pre-production
Before the shoot, the writing
The brief: refresh the region’s image and show that you can live a full life there, between nature, sports, culture and town-center life.
The approach: follow residents from one place to the next rather than line up postcards. The film moves through the outdoors, shops, sports and culture at a fast pace, driven by sound.
Beforehand: writing, location scouting, choosing places and activities, and a shooting schedule set with the region’s teams.
Director’s statement
Show a young, lively region where you want to stop: being in the right place.
Crew
Production credits
- ClientFougères Agglomération
- Executive productionSmardia
- Directing & cinematographyDiego Leance
- CoordinationMathieu Gouirand, Diego Leance
- Assistant director & FPV pilotGurvann Touzé
- Editing & sound designDiego Leance
Art direction
A music-video pace, in the service of the region
No voice-over: the film moves forward through image and sound. Shots follow the rhythm of the music, alternating wide open spaces filmed by drone with moments of life close to the residents.
The FPV drone brings the energy: it dives, skims the water and flies through locations to tie the sequences together.
Making of
From shoot to edit
A small crew to move quickly between locations: handheld camera, a drone for wide open spaces and an FPV drone for immersive shots.
The editA punchy edit cut to the music, with sound design that brings each place to life: water, sports, the concert hall, the stage.
The deliverablesA version for cinema release, adapted for the region’s website and social media.
Nature, sports, culture, town center: a region where you want to stop.
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See also
More corporate films
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