All projects

TV commercial · 2024

Domaine de Locguénolé

ClientDomaine de Locguénolé
ServiceCommercial
DistributionTelevision
LocationKervignac, Brittany

The project

An estate, reborn

The context

Domaine de Locguénolé is a 5-star hotel in Kervignac, Brittany, part of the Beautiful Life Hotels group. It brings together four distinctive buildings on the banks of the Blavet river, and offers many ways to enjoy the calm of a historic place.

After three years of renovation, the estate wanted to mark its reopening with a TV commercial worthy of its standing.

The film

The goal: show the charm, elegance and authenticity of the place through visual immersion, and make viewers want to give in to relaxation, nature and escape. A film made for television, with premium standards for every shot, every light and every transition.

The result

A spot that positions Domaine de Locguénolé as an exceptional destination in Brittany and invites the viewer to live the experience.

Lodge and château of Domaine de Locguénolé
00:05Arriving at the estate: the lodge, then the château.
Vintage car driving through the estate gates
00:01The gates, the vintage car.
Terraces and a boat by the river
00:11The terraces and the river.
Rooms at Domaine de Locguénolé
00:24The rooms.
Close-ups of kitchen craft
00:32In the kitchen, the craft.
Chef plating a dish
00:40The chef plating up.
The estate pool seen from the air
00:51The pool, from the air.
An estate, reborn.
The estate’s wellness area
00:54The spa.
Treatments and massage
00:58The treatments.
Aerial view of Domaine de Locguénolé and its gardens
01:07The estate and its gardens, by drone.

Pre-production

Before the shoot, the preparation

Beautiful Life Hotels wanted a video that goes beyond the usual commercial format: a mini short film staging the estate’s services and art of living.

Everything was built in advance in a pre-production board shared with the team: brief, script, shot-by-shot breakdown, location scouting, styling and visual identity.

10sequences written
178shot cards
22locations scouted
1 to 3 sper shot

Director’s statement

The hotel at the heart of the story, not as a product to sell, but as a character in its own right.

  • Glamour
  • Dynamic
  • Organic
  • Elegant

From script to screen

Six chapters, one getaway
Wooded road leading to Domaine de LocguénoléEntrance gate of Domaine de LocguénoléVintage car in the estate’s drivewayAerial view of the Château de LocguénoléCouple arriving in front of the châteauRoom key handed over at receptionCouple entering a lounge in the châteauSuite at Domaine de LocguénoléCouple in a room of the châteauPrivate terrace facing the parkLunch on the terrace at the estateGlasses of white wine raised at the tableKitchen prep at the restaurantChef in the kitchen at Domaine de LocguénoléFine-dining plates served at the tableOutdoor pool seen from aboveCouple in bathrobes at the spaMassage at the estate’s spaCouple in a bathtub at the spaCouple at a window of the châteauThe Blavet from the estate’s parkAerial view of the estate on the banks of the Blavet

The shot card, then the image

Flip a card
Shot 1.14 s
Camera
Gimbal, 24 mm
Action
Trees pass by on the road to the estate.
Sound
Breeze, nature ambience, a car approaching in the distance.
See the imageWooded road leading to Domaine de LocguénoléBack to the card
Shot 2.16 s
Camera
Drone, push-in
Action
The car comes up the driveway and stops at the entrance.
Sound
Engine in the distance, park ambience.
See the imageAerial view of the Château de LocguénoléBack to the card
Shot 3.12 s
Camera
Tight shot, 70 mm
Action
The lead’s hand picks up the key at reception.
Sound
The jingle of keys.
See the imageRoom key handed over at receptionBack to the card

Crew

Production credits

  • Executive productionSmardia
  • Directing & cinematographyDiego Leance
  • CoordinationEmmy Hubert

Planning something similar?

Tell me what you need: I’ll reply with a tailored proposal and a free quote.

Request a quote

See also

More commercials

My commercials
Le Bec Immobilier commercialLe Bec ImmobilierCommercial Atelier Coqlico commercialAtelier CoqlicoCommercial Leocare commercialLeocareCommercial

Let’s talk about your project

A corporate film, event coverage, content for your social channels? Tell me what you need: I’ll reply with a tailored proposal and a free quote.

Your request

Your details are only used to reply to your request. Learn more (in French)